The 3 Phases of Product-Led Growth: The Triple Whale Method
– from https://smmry.com/
Today, after an explosive year with more than 1,400% YoY growth from more than 5,000 paying brands generating $14 billion in sales, Triple Whale announced their $25 million in Series B funding, with strategic participation from Shopify.
The Triple Whale story is a crash course in product-led growth.
Validate your product promise: The product promise is in fact the first step of finding your product-market fit, and testing its validity should be done before spending effort on building the product.
Triple Whale found a product idea they knew they wanted to use themselves, and then started asking and testing to make sure others wanted it just as badly.
We're seeing 3 main currents around how young people want to make a living, the third of which is driving a new ecommerce revolution that Triple Whale is now leading.
Triple Whale continuously improved their product by building a customer feedback machine.
Triple Whale's Chief of Staff, Moe Mernick, says Triple Whale has generated "Millions of monthly organic impressions" this way.